Content mean accessibility. Why not?
Content Marketing is very well known and used by professional to rank your site on the first page of any browser for free. As you may know, you can pay for this too, but if you can do it without spend any single currency, this is going to be best choice ever (more for greedy customers).
If you generate content, your website is going to be ranked higher because your content is unique and this means everything for Google. When we are dealing with marketers and commonly named “specialist on marketing stuff bla bla”, we have to hear any kind of barbarities and atrocities that really hurts for those who works and study hard every single day.
So, I don’t want to make this larger than it’s already is, I just want to clarify that content could be accessible for everyone if we care about it, we need to think that not everyone can see or read properly for example, and this is going to matter for those users who spend lot of their times just to open and search for a result or google something, we need to care about what we write, because somebody else is going to read it.